Hallmark – Spring Campaign
Assistant Stylist
For Hallmark’s Spring campaign, I styled a cheerful, seasonally-inspired shoot that celebrated fresh starts and joyful moments. With a focus on light layering, soft textures, and optimistic color stories, each look was designed to feel approachable yet elevated. I collaborated closely with the creative team to ensure the wardrobe and props complemented the set design and storytelling, capturing the essence of springtime connection and renewal.
Hallmark – Valentine’s Day Campaign
Assistant Stylist
This Valentine’s Day reel captured the quiet sweetness of love between a mother and child. I styled soft, cozy looks in warm, romantic tones that supported the emotional narrative—intimate moments, handwritten notes, and genuine connection. The wardrobe was designed to feel authentic and comfortable, enhancing the gentle storytelling while staying true to Hallmark’s signature warmth and sentimentality.
Hallmark – Date Night Campaign
Assistant Stylist
For this romantic and playful Valentine’s Day campaign, I styled a Valentine’s Day date night. From color palettes to wardrobe and prop selection, every detail was curated to reflect Hallmark’s signature warmth and charm. The final visuals combined nostalgic touches with a modern sensibility, helping bring the brand’s emotional storytelling to life across social platforms.
Hallmark – Mother’s Day Campaign
Assistant Stylist
For this heartfelt Mother’s Day campaign, I styled warm, effortless looks that celebrate the beauty of maternal love and connection. Soft, breathable fabrics and gentle color palettes were thoughtfully selected to evoke comfort, warmth, and the special bond shared between mothers and their families. The styling supported Hallmark’s message of appreciation and togetherness, creating an inviting and emotionally resonant visual story.